Norfolk - Virginia Beach Hotel Predictive Analytics is the most
exciting and useful predictive intelligence analytic
technology platform for timely monitoring current and future
business conditions of the city's hotels. Analytics convert
data into information enabling a meaningful and consistent
measurement of performance relative to business plan,
industry, and national trends, or prior periods. The goal of
Norfolk - Virginia Beach Hotel Predictive Analytics is to transform
information into insights by interpreting data in a deeper
way and providing actionable recommendations for improving
decision making in the hotel market.
simply collecting data, the analytics technology relies on
the aggregation of data. This approach connects data,
helping integrate facts in a meaningful way. The process
first adjusts raw data for recurring events such as
seasonality and then filters out outliers such as specific
events - so called blind spots - which debilitate informed
decisions; second, it aggregates adjusted data to groups of
similarly-moving contextual analytics - called composites.
In sum, the process translates facts into action, deploying
unique business intelligence for the Norfolk - Virginia
The robust fact-based analytic technology
platform of Norfolk - Virginia Beach Hotel Predictive Analytics
begins with the creation of an unrivaled business
intelligence analytic, the Hotel Industry Pulse (HIP), which
measures the pulse of current business conditions for the
city's hotels relative to the past. Then, for the first
time, the platform provides predictive intelligence by
delivering the Hotel Industry Leading (HIL) analytic from a
fact-based forward looking support system of city-specific
leading indicators. Lastly and uniquely, using advanced
statistical techniques, the analytic technology platform
measures the probabilities of upcoming turning points in the
direction of change in Revenue Per Available Room (RevPAR).
What Questions Can be Answered by Norfolk - Virginia
Beach Hotel Predictive Analytics
Norfolk - Virginia Beach Hotel Business
Q: What's happening now in
Norfolk - Virginia Beach hotels?
A: Visualize Norfolk - Virginia Beach Hotel Industry Pulse (HIP)
- How is the Norfolk - Virginia Beach hotel market performing now?
- When did this begin? What's its depth?
- Has this happened before? When? How many times?
- Norfolk - Virginia Beach's HIP, a composite analytic of
supply and demand hotel indicators, tracks monthly overall business activity for
the city’s hotels, like GDP for the economy. HIP's higher order analytics, such
as growth rates and ratios, measure the speed of change and the depth of a
business upswing or downswing. HIP also defines hotel industry recessions in the
Norfolk - Virginia Beach hotel market by providing the chronology of the city's hotel
business cycle - from booms to busts.
- The Norfolk - Virginia Beach HIP's turning points define
the chronology of the city's business cycle, which can be compared to the
national overall business cycle. The analytic helps to historically assess
whether Norfolk - Virginia Beach's hotels enter (or exit from) a recession before,
after or at the same time with the national economy.
Visualize (charts and/or tables) an anatomy of the business cycle for a hotel market in Box 1.
- Hotel performance statistics behave in line with
the business cycle. Revenue per available room (RevPAR) for Norfolk - Virginia
hotels dips when the Norfolk - Virginia Beach HIP declines; RevPAR begins to recover
when HIP signals an end to recession.
Visualize (charts and/or tables) an anatomy of RevPAR during an industry recession for a hotel market in Box 2.
Norfolk - Virginia Beach Hotel Predictive Intelligence
Q: What's next for Norfolk - Virginia Beach Hotels?
A: Visualize Two
Norfolk - Virginia Beach Hotel Predictive Analytics
- City-specific Hotel Industry Leading (HIL)
- Recession (expansion) probabilities for future performance of
Norfolk - Virginia Beach hotels
Norfolk - Virginia Beach's Hotel Industry Leading
(HIL) is a single predictive analytic that sheds light on the future
performance of the city's hotels. Norfolk - Virginia Beach HIL is a composite of
leading indicators related to the city, state, national, and international
future business climate, which drive visitors to the city's hotels. HIL
historically and consistently changes direction before HIP. Thus, Norfolk -
Virginia Beach HIL is a forward looking composite that leads hotel performance statistics
Visualize (charts and/or tables) an anatomy of HIL foretelling future movements in RevPAR for a hotel market in Box 3.
Norfolk - Virginia Beach's HIL is generated
monthly using the following leading analytics:
Norfolk - Virginia Beach's Hotel Recession (Expansion)
Probabilities are calculated by applying
probabilistic econometric models, which relate historically
the recession (expansion) dates derived from Norfolk -
Virginia Beach's Hotel Industry Pulse (HIP) index to the
forward-looking Norfolk - Virginia Beach Hotel Industry Leading
(HIL). This process generates forecasts of probabilities of
an upcoming recession (expansion) and captures future
business activity for Norfolk - Virginia Beach's hotels.
- State leading index (composite of consumer, business and financial statewide forward looking components)
- Future foreign demand for visiting Norfolk - Virginia Beach (composite from about two dozen countries
measuring the climate for international traveling)
- Future business climate in top-5 domestic markets feeding Norfolk -
- Regional consumer expectations
- Index of attitudes for domestic travel
- Energy prices
- Measures of financial and credit conditions
- Labor markets tightness
Visualize (charts and/or tables) tracking the risk of an upcoming recession for a hotel market in Box 4.
The Bottom Line
analytics improve decision making yet there is hesitation in
using them due to the high costs and complexity to create
them. With our Norfolk - Virginia Beach Hotel Predictive Analytics,
our team has done the hard work for you. Now you can deploy
these analytics created by our team of seasoned economists
and researchers to enhance your bottom line.
"Organizations that fail to investing the proper analytic technologies will be unable to compete in a fact-based business environment¹"
Since our team has worked hard to create these analytics, you do not
have to spend your resources doing so. We have prepared them
for you with unparalleled expertise in hotel market
forecasting and analytics and are able to provide
Norfolk - Virginia Beach Hotel Predictive Analytics directly to you
at a reasonable rate.
Now is the time to inform and
act. Deploy Norfolk - Virginia Beach's hotel insights and operationalize predictive analytics to drive decisions and
action in your hotel business.
Each issue of
Norfolk - Virginia Beach Hotel Predictive Analytics includes
predictions of the key performance hotel metrics:
In addition to
Norfolk - Virginia Beach market as part of the top-25 US
destinations, Hotel Insights' coverage of hotel predictive
analytics continues to expand around the globe with
countrywide predictive intelligence from Europe, South East
Asia (including China), Australia, Dubai, Canada, and
Central and South America.
- Norfolk - Virginia Beach Hotel Industry Pulse (HIP)
- Norfolk - Virginia Beach Hotel Industry Leading (HIL)
- Norfolk - Virginia Beach probability for a change in the direction in Revenue Per Available Room (RevPAR)
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1 IBM, Capitalizing on Complexity: Insights from the Global Chief Executive Officer Study, 2010, p.47.