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Hotel industry risk of recession at 99.2 percent:
EDITOR'S NOTE
| March 10th, 2009 |
| e-forecasting.com eNews for the Hotel Industry |
DURHAM, New Hampshire —
Economic research firm e-forecasting.com in conjunction with STR
announced that following a decline of 2.9 percent in January, HIP
went down 2.1 percent in February. HIP, the Hotel Industry's Pulse
index, is a composite indicator that gauges business activity in
the U.S. hotel industry in real-time. The latest decrease brought
the index to a reading of 88.3. The index was set to equal 100 in
2000. Looking at HIP's six-month growth rate, which
historically has signaled turning points in U.S. hotel business
activity, HIP went down by an annual rate of 18.8 percent in
February, further worsening January’s 17.2 percent decline. This
compares to a long-term annual growth rate for the hotel industry
indicator of 3.2 percent, the same as the 40-year average annual
growth rate of the industry's gross domestic product.
“February marked the 16th month of recession for the hotel
industry,” said Maria Simos, CEO of e-forecasting.com. “By looking
at the six-month growth rate, we can see that although the industry
is in a recession, the current situation is still not quite as bad
as what the industry felt in late 2001 and early 2002.”
With
the risk of recession being 99.2 percent in February, the odds of
business expansion in the hotel industry were just 0.8 percent in
February, slightly better than January’s dismal reading of 0.3
percent. Chad Church, manager of industry research at STR, added,
“Given the outlook for both the hotel industry and the overall
economy in the near-term, expect to see continued declines in the
HIP index in the coming months.”
The Hotel Industry Pulse is
a hotel industry indicator that was created to fill the void of a
real-time monthly indicator for the hotel industry that captures
current conditions. What the indicator does is provide useful
information about the timing and degree of the industry’s linking
with the U.S. business cycle for the last 40 years. It tracks
monthly overall business conditions in the industry, like an
industry GDP, and points in a timely way to the changes in
direction from growth to recession or vice versa. The composite
indicator is made with the following components: revenues from
consumers staying at hotels and motels adjusted for inflation, room
occupancy rate and hotel employment, along with other key economic
factors that influence hotel business activity.

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